Having the right background for your logo can make your design pop and attract attention. While many logos have a transparent or white background, the right background can make your design stand out from the crowd. Here are some tips to choose the best background for your logo. Ensure that the background is a neutral color, preferably a solid color. But remember that a complex background will make it harder to print. Also, check the compatibility issues before selecting a background image. Some printing processes are limited to a few colors, so it’s not possible to print tiny details or gradients.
White is a safe color for a logo background. This color will make it stand out even on other surfaces, while white conveys a sense of clarity and peace. White is also a very good color to use for a logo, as it offers strong contrast. Black, on the other hand, can give your logo a more “dangerous” vibe, which can make it look edgy or more aggressive. However, black can also make your logo pop with lighter colors.
Another important tip when choosing a background image is to make sure it matches the color scheme of your logo. Choose a color that represents the core characteristics of your brand. The basic meaning of colors will vary depending on their saturation level and combination. Ensure that your logo’s background image has enough tonal nuance to make it easy to crop. Keep the text overlaying the image in the right areas. Darker areas should be covered by lighter text.