To make the design look attractive, the designer should focus on color and texture. For instance, one can choose a gradient color background, a photo or video still, or an illustration. Another option is to select a pattern with subtle or bold color combinations. The design should not be too busy or cluttered. Also, a plain white background can be boring.
Color
The color of the background can play an important role in the design of a product or service. Product photographs can greatly influence the decision of an online shopper, and product images with mismatched backgrounds put the business at a disadvantage. Color is also an excellent choice for catalogs and online content because it helps highlight the product more clearly. It can also be an effective way to convey a message, as it has a subconscious impact on people’s emotions.
The best color for a website background can depend on the type of content, brand tone, and other elements. It should also work well with additional images and features on the page. There are many tips to help you choose the right color. The first thing you should do is determine the audience. If you are designing a website for a business that deals with nature or outdoor equipment, then use green as a background. Green is great for contrasting with white, and it comes in various shades, including deep forest green.
Another important factor is contrast. Dark backgrounds are difficult for the eyes to distinguish from lighter backgrounds, and light colors are harder to read. When choosing the color of your background, make sure the color contrast is about 80% or greater.
Pattern
Patterns are a great way to create a unique look and feel to your website without taking up a lot of space on your page. They can also help you align your website design with the brand guidelines of your company. You can use CSS or small SVGs to create a custom pattern. These designs are easy to use on all browsers and can add a unique look to your brand.
Patterns are common on magazines, packaging, fabric, and websites. They are particularly popular as background designs. There are a variety of styles of patterns to choose from. Here are some examples of patterns that work well for different topics. When selecting a pattern, make sure it is suitable for your site’s content.
A subtle geometric pattern on a white background is an excellent choice for a website. This will help make your illustrations stand out. Another option is a seamless vector pattern. These patterns come in different colors and themes. These patterns can be created yourself, or you can buy them from a digital market place.
To submit a pattern, simply upload it as a PNG or GIF file. You must include attribution to the author and make sure the pattern is tileable. Once approved, the patterns may be edited to achieve the desired quality, but you’ll receive full credit for your contribution.
Texture
Background textures can be used to give a design a more subtle look. They should blend seamlessly into the background, not compete with foreground elements. Choosing the right background texture is often tricky, and it’s important to pay attention to the behavior of your users. For instance, if your traffic drops sharply, the use of an oversized background texture may not be a good idea.
When choosing a texture for your website, try to find one that matches the style of your website. For instance, if you have a handmade or painted site, choose a background texture that matches that theme. Texture is a great way to enhance the information display, and it can also add a personal touch and exert a branding effect.
One way to incorporate texture in your background design is to use accent photography. For example, a photograph in a grayscale style will stand out against bright yellow graphic elements. It will also draw your viewer’s attention to the image, and the rectangle on the image will be a symbol for that person’s identity. You can also use photography for your background if you want to give your image a more realistic look. For example, you can use an isolated tropical leaf to create an effect similar to that in the illustration below.
Texture is becoming an essential element in web design. It is a quick way to add depth to a web page and improve its effectiveness. By using texture, designers can draw attention to elements on their website that are important.
Watercolor textures
Watercolor textures are a great way to add a peaceful and artistic feel to your design projects. They are ideal for projects involving branding, typography, illustrations, and packaging. Watercolor textures are free to download and can be used in a variety of ways. Here are some examples of how you can use them in your design projects:
Mood Collection: Inspired by rich, jewel tones, this set of watercolor background elements includes both hand-painted and digitally edited images. The images have been adjusted to add richness while preserving the watercolor texture. They can be used as-is or customized for a unique design. Choosing the right background texture for your project will depend on your preferences and the final look you’re aiming for.
Watercolor backgrounds are great for web design. You can find beautiful backgrounds in warm and cool tones that will suit any project. These can be found as high-resolution JPG images or layered PSD files. Watercolors are particularly popular for backgrounds, and there are numerous options to choose from. Some are even customizable for your specific needs, such as changing colors.
Watercolor textures are a great way to add a touch of softness to a digital design. Watercolor paints create wonderful shapes and unique textures. You can also incorporate a watercolor background image into your design by importing it into a program like Photoshop or Illustrator.
Text overlays
One of the best ways to create a background design with text overlays is to use an image that is easy to read. This can be achieved by editing the image a bit. However, when applying a text overlay, it is important that the text and the image are as consistent as possible. If the colors in the image are too different, this may make the text hard to read. An alternative way to solve this issue is to use a muted color for the background image. This way, the text will pop against the background.
Another option is to blur a portion of the underlying image. This can help the text be legible, especially if the text is small. Alternatively, you can use a transparent colored box to buffer the text from the image. This can be a great way to emphasize important text.
You can also use a color overlay to incorporate brand colors. To use this technique, you must select a background image with enough tonal nuance. In addition, you must also consider the composition of the image. This will help you determine the best part to crop the image. Then, you can overlay the text in the right places. The lightest text should be placed on darker parts of the image.
One of the benefits of adding text to videos is that it helps tell the story without the need for voiceover. This technique is very popular among social media and video content. It can also be used to reinforce important information or highlight terms that people may not be familiar with.
Style
One of the latest design trends involves using 3D elements in your background design. These can either be 3D icons or full scenes. They are a great way to add depth and dimension to your layout. Using a 3D element on a background is especially effective when paired with solid colors. However, you need to pay close attention to the details and readability.
Fortunately, you can change the background texture of your website without making it look dated. The best option for most websites is to use a simple flat color. This is the most popular universal texture for backgrounds and attracts users with its simplicity. It also allows for a homogenous background. In addition to flat color, you can also use geometric shapes in your design. They remind people of their childhood and can be a great alternative to a flat color background.
You can also incorporate your brand colors in your background by using a color overlay. A background image should have enough tonal nuance to entice the viewer to read your content. It should also be composed so that the text is positioned properly over the image. Darker areas should be covered with lighter text.
A background design can be stylish or boring, depending on the purpose of the presentation. For example, a corporate presentation may need a futuristic design to set the theme. Similarly, a research presentation could benefit from a background design featuring 3D topography.
How to Use Texture and Hierarchy in Background Design
Texture
Texture is a powerful design element for website backgrounds, and you can use it to increase the appeal of your website and give it more personality. The key is to make sure that you choose the right texture for your website. Choose textures that will not add to the visual weight of your website, and try to avoid using large images. This way, you can minimize the impact on the page loading speed.
A good background texture does not need to be overpowering, but should relate to your brand or main message. In addition, the texture should fade into the background without detracting from the visual content of your website. You can achieve this effect by using a seamless Photoshop pattern or by using textured photos.
A nice example of how to use texture in background design is the ING Creative Festival poster. Inspired by the importance of textile in Eastern culture, this poster makes use of isolated fabric textures that overlap with the ING logo. This helps create a sense of immersion. Likewise, a poster by Matthem Metz uses a textured graphic, contrasting it with yellow text and lines.
Texture in background design can be a great way to add depth and visual interest to your design. There are many options for background textures, and you can start with a free or premium texture. Free texture options may include a simple crosshatch pattern, while premium textures might include high-quality photographs of paper grain or foliage. Once you’ve chosen a background texture, you can build on top of it.
Image
When deciding on a background image for your website, it is important to consider how the image will affect the visual design of the page. The image should be of a high enough resolution to be cropped and edited to your liking. In addition, the background image should be the right size for the container. Some images stretch well when used as a seamless texture, while others might appear distorted if cropped. Fortunately, you can use CSS Media Queries to call in smaller versions of an image for different screen sizes.
Gradients
Gradients can be a versatile design element, but they must be used properly. First, you need to understand your audience and what you want them to feel when they see your site. Then, you can use gradients to set the mood for them. For example, bold colors can make people feel more likely to buy or shop. This powerful tool is known as color psychology.
Gradients work by transitioning from one color to another evenly. A gradient can contain multiple colors, and the transition is made by varying the value of each. It can also have a color-hint, which moves the midpoint of the transition value to a specified point. In addition to color-hints, you can also use a gradient in conjunction with transparency.
Gradients are extremely useful design tools. They add a spark to any project, and can be used in the background as well as with other design elements. For example, in the design below, a gradient background provides a resting place for the eye as it travels from top to bottom. The gradient carries through to the rest of the page, including the scroll area, and emphasizes the main navigation and other important elements.
Gradients can be used in a variety of ways, and they are a part of the latest design trends. Although they’ve been around for several years, they are gaining in popularity again in 2019. Gradients are great for designing backgrounds and overlays, and are a powerful design tool.
Contrast
Contrast in background design helps draw attention to important elements of a design. It can be achieved through the use of colors and patterns. It can also be achieved by using rounded corners or drop shadows. These elements help communicate the message behind the design. Contrasting elements also help create an element of surprise.
It’s important to have the right amount of contrast in background design to attract visitors to your website. When choosing a background color, make sure it contrasts with the text or images. If you want your CTA button to be easily identifiable, make sure to use contrasting color. In addition, it’s important to have a contrasting background pattern to set the stage for a call-to-action button.
Contrast in background design can also be achieved by changing the physical positioning of elements. By positioning them in unexpected places, designers can attract users’ attention. Several styles of contrast are explained by Andy Rutledge. A common example is a design by Dutch sneaker company ETQ. This brand has a brick-and-mortar store in central Amsterdam as well as a comprehensive online store. The company’s website promotes eco-friendly shoe cleaning formulas, and has a unique image that has a high degree of visual contrast.
Contrast is also important for symbols. Low-contrast text and symbols can appear too bright or too dark. The difference between the two color values is called the luminance. Background colors can also be of different color. For instance, black text on a light-colored background is visible in a dark room, while gray text is darker.
Balance
When using a background image, it is important to consider visual balance. Similar to physical balance, visual balance is achieved by using elements of the same weight in a composition. Visual balance can also take the form of formal balance, when the elements on either side of an axis line are the same in height, width, and position. One example of symmetrical balance is the digital painting “Contemplation,” by David Lanham. The male and female figures in the painting are similar in proportion and position, and the two shaded background boxes are mirror images.
Asymmetrical designs can also be very difficult to achieve, and beginners should experiment with different patterns and elements to determine which is best. If a design has a strong focal point, the design will appear symmetrical and more appealing. This can also make a background image seem more dynamic. This can give the viewer a sense of movement, which is essential to telling a story.
Generally, symmetrical balance is the most common type of design balance. This design style is easy to read, but it can be boring without a focal point. To create a more eye-catching background image, try changing the composition by making subtle changes.
Hierarchy
Hierarchy is an important design principle that can help you draw attention to certain elements of a piece. It helps to emphasize the most important elements of the piece without overshadowing the less important ones. This principle can help you create a more effective background design. You can use a number of principles to achieve the desired effect.
First, the elements of a design should be related to each other. A circular shape, for example, will draw attention to itself. Another way to set up a visual hierarchy is by using overlapping shapes. Usually, the front shape is more important than the back shape. You can also use different fonts to set the hierarchy.
Another way to create visual hierarchy is to use colors. For example, warm colors come to the fore, while cool colors fall into the background. This pattern is reversed when the background is light. Mixing colors of various temperatures can also create depth in a design. Also, remember that color selection affects the human eye’s perception. Using bold, bright colors will draw the user’s attention more than dull, boring colors. Contrasting colors are also good ways to draw attention.
Another technique to create visual hierarchy is to use colors and fonts in a certain order. This can help you guide the user through your website. In addition, if you want your site to be more appealing to users, you can include textures and colors in your background design. They will contrast with the rest of the flat design.
